Who is our target audience?
"A discourse may have primary and secondary audiences, audiences that are present and those that have yet to form, audiences that act collaboratively or as individuals, audiences about whom the rhetor knows little, or audiences that exist only in the rhetor's mind." - Grant-Davie, Rhetorical Situations and Their Constituents, 270

Those who don't much about foxes but are willing to learn about them. Based on what Grant-Davie claims to be definable as an audience ("...audience about whom the rhetor knows little... (270)"), these individuals may not even be a direct demographic for the organization. However, their site provides a list of biological information for a slew of variant fox species, resulting in not just promotion of their intentions, but also data regarding the very animals that they seek to protect. As a result, anyone who's even simply curious about foxes as a whole can easily access the information that FPI provides on their main site's menu, potentially distributing interest for their cause to these explorative individuals. Alternatively, this group could also be an audience that has, "...yet to form... (270)"

Of course, our second target audience goal is reaching fox lovers all around, those who adore these beautiful and fiery-spirited canines in our world, interested in learning about all fox species. This audience could constitute as that group who "...act(s) collaboratively... (270)", according to Grant-Davie. After all, the organization is called Fox Protection International; it's the most clear-cut name they could've chosen. Anyone who is enthused by the prospects of biological preservation or foxes as a whole can easily find information on FPI with just a quick Google Search. 

Right on the homepage of https://foxprotectioninternational.org is a small list of actions that the organization has been taking did the day of its conception. Under lobbying, the text states, "Promoting legislation on humane wildlife management methods. (https://foxprotectioninternational.org)" Having politicians as audience members makes a lot of sense; legislation has the ability to add or alter laws, as well as possessing the means of not only funding the FPI and its collaborators, but also providing alternative programs in order to bring about the main goal of fox protection through public accessibility. This is one of those audiences that clearly "...exist...in the rhetor's mind (270)", at least when paired with Davie's claims.

Fox Protection International aims to not only advocate, but also to educate. This is made clear right at the bottom of their own homepage. With this in mind, who else would need to be educated on the significance of foxes in the natural world? Those who threaten them, of course! After all, there could very well be an unawareness when it comes to businesses that encroach upon the wellbeing of these animals. Ignorance can very well be a leading factor in this problematic equation, a good counter-measure to this being to simply provide education to those who fall under that umbrella. Who else would be best to learn of the foxes' role on our planet than the very people who aim to wipe them out for a profit?